Resources Library by ANA

Meeting media data needs in the age of the Europlanner

The first part of this paper is concerned to describe the changes that are taking place in the organisational structure of companies operating across Europe. These changes give rise to the central control of marketing and communication resources, and...

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Peter Masson

Company: Bucknull & Masson

June 15, 1992

Consumers' environmental concern: Are we really tapping true concern that relates to environmentally ethic behaviour?

In this paper we will present some results of several studies carried out in Denmark in which different versions of an indicator for environmental concern were used. These results allow to analyse the relationships between different aspects of...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Authors: Suzanne C. Grunert, Nils Röhme

June 15, 1992

Proper use of qualitative and quantitative data in marketing research in the new technology age

The personalization of consumption is advancing because of the increase in single person households, which is due to the heightening maturation of consumption mind and individualistic orientation since the middle of the eighties. It has become...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Terue Ohashi

June 15, 1992

Future technology impact on broadcast audience research data collection

In the United States, Nielsen collects viewing information daily using over 20 audience measurement systems installed in national, local and single source household panels. The fundamental product of these systems is television viewing information...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: William L. Thomas

Company: Nielsen

June 15, 1992

Standardization of health measurement for different indications

A comparison of treatment regimes in the health service shows that different demands are made of the measuring instruments depending on the indication and national pecuharities. In searching for the most universally applicable procedure possible, we...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Author: Peter Becker

June 15, 1991

What advertisers expect from TV audience research and what they actually get

There still appears to be a lack of feedback from the users of TV audience data to the providers of such data. This talk should help to further reduce that gap, in line with efforts of the WFA with EBU. There have been major changes in the needs over...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Thomas Neumann

Company: Procter & Gamble

June 15, 1991

ESOMAR Annual Market Study 1990

This current report covers the 1990 market statistics. For the third year in succession ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research

Author: ESOMAR B.V.

January 1, 1991

ESOMAR Annual Market Study 1989

This current report covers the 1989 market statistics. For the second year in succession ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 1, 1990

Countries as brands

It could be argued that the most significant development in recent years has been the growth of world trade. The benefits which have accrued to those countries who have participated actively in the phenomenal rise of world trade may also be seen to...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: John Fanning

September 1, 1990